A Finer Future: Creating An Economy In Service to Life

L. Hunter Lovins is the President and Founder of Natural Capitalism Solutions (NCS), a non-profit formed in 2002 in Longmont, CO. A renowned author and champion of sustainable development for over 35 years, Hunter has consulted on business, economic development, sustainable agriculture, energy, water, security, and climate policies for scores of governments, communities, and companies worldwide. Within the United States, she has consulted for heads of state, departments of defense, energy agencies and hundreds of state and local agencies.

Hunter believes that citizens, communities and companies, working together within the market context, are the most dynamic problem-solving force on the planet.  She has devoted herself to building teams that can create and implement practical and affordable solutions to the problems facing us in creating a sustainable future.

Hunter has taught at numerous universities around the world. Currently a founding professor of Sustainable Management at Bard MBA, she was named a Master at the Chinese De Tao Academy, where she helped launch the Institute for Green Investment in Shanghai. She is a Fellow of the Fowler Center for Business as an Agent of World Benefit at Case Western University.

Hunter has co‐authored fifteen books and hundreds of articles, and was featured in the award‐winning film, Lovins On the Soft Path. Her best‐known book, Natural Capitalism, Won the Shingo Prize. It has been translated into a more than three dozen languages and summarized in Harvard Business Review. Its sequel, The Way Out: Kickstarting Capitalism To Save Our Economic Ass, won the Atlas Award. Her latest, Creating a Lean and Green Business System again won the Shingo Prize. Her latest book, A Finer Future was released in September 2018.

Bard MBA’s Eban Goodstein spoke with Hunter about her trailblazing work in sustainability and her latest book, A Finer Future.