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Body Positive and Planet Positive Products For Women

Meika Hollender

Co-founder & President Of Sustain Natural

Body Positive & Planet Positive Products For Women: A Conversation With Meika Hollender, Co-founder & President Of Sustain Natural

Meika Hollender is the Co-Founder and President of Sustain, the leading brand of all-natural, vagina-friendly sexual wellness and period care products. Also an author, activist, and entrepreneur, Meika has consistently made marketplace history with a myriad of product innovations in the sexual wellness space that redefine the stigmatized narrative around female sexuality..

Meika teamed up with her father Jeffrey Hollender, the Co-Founder and former CEO of Seventh Generation, to launch Sustain Natural in 2014. Speaking to the fact 40% of condom purchases were by women, the company introduced its flagship product—the world’s most sustainable condom. Sustain has since grown to include wipes, lubricant, and 100% organic cotton tampons and pads as well as reusable period products. Touting the 10%4Women initiative, 10% of all pre-tax profits benefit women’s reproductive healthcare organizations in the U.S. 

In August 2019, Sustain was acquired by Grove Collaborative, a leading digital-first brand and e-commerce platform for natural home and personal care products. Meika joined the Grove Collaborative team as Head of Communications, while remaining President & Co-Founder of Sustain. 

For this episode of the Impact Report, Bard MBA’s Michelle Aboodi speaks with Meika about social entrepreneurship, body positivity and reframing the conversation, and market, around sexual wellness.