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Special: Population

Lauren Hill and Catherine Tedrow


Population empowers home and fashion brands to embed an integrated approach to sustainability into their business models, brand strategy and marketing. As consultants they blend the creative and strategic to build authentic narratives, safeguarding against performative marketing and greenwashing.

From widespread extraction and pollution to over-consumption and waste, industries had been reckoning with their impacts on the planet. We were already at a tipping point, when a global pandemic hit. Fashion brands cancelled orders leaving numerous manufacturers and workers unpaid. Not long after, garment workers put their own health and safety at risk making PPE. And in the midst of all this, George Floyd’s murder catalyzed a racial reckoning and a wave of wokewashing. It may not seem like it, but these problems are interconnected.

For this special episode of the Impact Report, Series Producer, Katie Ellman speaks with Population co-founders Lauren Hill and Catherine Tedrow and their co-host of the Unspun podcast series, Danielle Arzaga.