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Building Sustainability into a Legacy Company

Robert Pasin

CEO, Radio Flyer

Robert Pasin heads Radio Flyer Inc., the business founded by his grandfather in 1917. Radio Flyer is an iconic brand that holds a special place in people's hearts because it instantly transports them to a happy time — to the best parts of childhood. Robert works with a wonderful group of passionate "Flyers" whose mission is to create products that bring smiles to kids of all ages and to create warm memories that last a lifetime. Company sales have grown significantly because of Robert’s focus on building a highly committed and creative team. The product line has expanded beyond the iconic Little Red Wagon™ to include tricycles, scooters, and other ride-ons featuring innovative, beautiful, playful design. Robert is the Emmy winning producer of the animated short film, Taking Flight.

In June 2021, Robert was named 2021 Top CEO in the Glassdoor Employees’ Choice Award.  Among chief executives recognized by employees in the U.S., Pasin received an impressive 100 percent approval rating based on the anonymous and voluntary reviews Radio Flyer employees shared on Glassdoor throughout the past year.

Bard MBA’s Jordan Sabine speaks with Robert for this episode of the Impact Report.