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The Great Pivot

Ben VandenWymelenberg

Chairman & Founder, Woodchuck USA

WOODCHUCK USA manufactures technology-driven wood products and specializes in customization. WOODCHUCK USA was founded with a simple mission: putting nature back into people's lives. Their passion is to be a daily reminder of our planet's vulnerability by using real wood products and planting a tree with every product sold. Their way of making a better world for future generations is us bringing jobs back to America while bringing quality products to our consumers. 

Ben founded WOODCHUCK USA as an undergraduate senior at the University of Minnesota and is the true visionary behind the company. Ben graduated Summa Cum Laude in 2012 with a degree in Architecture and Landscape Architecture. He grew up on a small farm in Wisconsin and learned the importance of strong morals, hard work, and a deep love for nature, which he infuses into everything the company does today. Ben was named “40 Under 40” by the Minneapolis/ St. Paul Business Journal, “Power 50” by Minnesota Business Magazine, and “32 Under 32” by the Minnesota Ad Federation.

For this episode of the Impact Report Series Producer, Katie Ellman speaks with Ben about entrepreneurship, learning from missteps and putting people and planet first in business.