How to Spot Greenwashing
Image from Designing for Sustainability: A Guide to Building Greener Digital Products and Services, O’Reilly Media.
For companies to stay competitive, sustainability is no longer a “nice-to-have” as more and more consumers become environmentally conscious. In fact, 78% of U.S. consumers say that a sustainable lifestyle is important to them, and 54% of consumers are willing to pay more for eco-friendly products and services. However, not all companies are as “green” as they claim to be.
